Pew Research Center

About

Pew Research Center is a nonpartisan research organization whose National Survey of Latinos series supplies the survey data behind the commons’ Hispanic / Latino / Latinx / Latine cluster. It is not an equity-language guide and is not part of the commons corpus. It appears here as a reference source because its findings sit behind several syntheses, and are quoted secondhand inside corpus guides like the Diversity Style Guide:

• 2013 survey: 50% of Hispanic adults expressed no preference between “Hispanic” and “Latino”; among all respondents, Hispanic was preferred 33% to 15%; among Hispanic Texans the split was 46% to 8%. (Pew, “Hispanic Identity,” Oct 2013)
• 2019 survey (published Aug 2020): 23% of U.S. Hispanic/Latino adults had heard of “Latinx”; just 3% used it to describe themselves. Awareness ran 42% among ages 18–29 vs 7% among 65+; usage 7% vs under 0.5%. (Pew report PDF, Aug 11, 2020)
• Stability: “In more than 15 years of polling by Pew Research Center, half of Americans who trace their roots to Spanish-speaking Latin America and Spain have consistently said they have no preference for either Hispanic or Latino.” A 2024 follow-up shows the same pattern under a revised question framing (52% Hispanic / 29% Latino among expressed preferences: not directly comparable to the 2013 percentages).

Access

Host posture is link-out-only: Pew publishes its reports openly at canonical URLs, which the commons links directly. No archive is held; the specific findings the commons relies on are pinned with report-level links above and inline on citing pages.